Are You Surprised that this is Our Favorite Holiday?
We hope not! But while we're busy celebrating, let's remember what the holiday is all about
1. Cinco de Mayo IS NOT Mexico's independence day - that's September 16th. Cinco de Mayo actually marks Mexico's victory over the French Empire at The Battle of Puebla almost 50 years later in 1862.
2. Mexican Americans in California began observing the holiday in 1863 however, nationwide popularity was not gained until the 1980s - think you can guess why?
3. Advertising campaigns for beer, wine, and tequila latched onto the celebration and created an alcohol buying power that rivals the Super Bowl.